Parity Capital Brand
Sydney based brokerage firm was looking for a feminine yet strong brand to compete against established firms out there.
Sydney based brokerage firm was looking for a feminine yet strong brand to compete against established firms out there.
Brand Design
Social Media Templates
Print ads
Presentations
Website design
Webflow build
Parity means 'state of being equal'. Not only does this reflect the nature of the relationship between broker and customer, it suggests the equality of women in finance. In the brand, I wanted to depict a balance between both parties and allowing the relationship and/or assets to grow.
